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Legal · Worked Example

Small Law Firm

An assumed small law firm with 2 attorneys and a part-time receptionist. The attorneys are in court, depositions, or client meetings for much of the day, and intake calls that arrive then go to voicemail.

$17,701
Example Monthly Gain, After VoiceCharm's Cost
45%
Assumed Missed Call Rate
12
Assumed Calls Per Day
$149/mo
50¢ a minute, billed by the second, no monthly fee

Every number on this page is an assumption we chose, then arithmetic. None of it was measured from a customer. Change the inputs and the result changes with them.

Industry Context

A potential client with an urgent problem (an accident, an arrest, a divorce filing) may call more than one firm, and a firm that doesn't answer may not hear from them again. This example assumes an average case value of $5,000 and that 30% of answered intake calls become clients. Both are assumptions; yours will differ by practice area.

A potential client may call more than one firm
An attorney in court can't answer the phone
A caller in a crisis may not leave a voicemail
Case values vary widely by practice area; this example assumes $5,000

The Problem

Both attorneys are in court, depositions, or client meetings for much of the business day, and the part-time receptionist covers only some of the hours. The rest of the time, calls go to voicemail. Someone calling about a car accident, a custody dispute, or a business conflict may not leave a message; they can call the next firm on Google.

What VoiceCharm Does Here

  • Answers the calls nobody at the firm can take, at any hour
  • Asks your intake questions: case type, timeline, key facts, contact details
  • Marks the email URGENT when the matter is urgent (an arrest, a filing deadline)
  • Asks the questions you'd ask and emails you the caller's name, number and answers the moment the call ends
  • Can book consultations onto Google Calendar if you turn booking on
Features in This Example
Legal IntakeUrgent FlagEmailed Lead BriefOptional Consultation BookingAfter-Hours Coverage

Before & After in This Example

Without VoiceCharm

Intake calls reaching voicemail119/mo
Revenue at risk/month$178,500
After-hours intakeVoicemail
Lead details after a missed callNone
Cost of current setup$0 (voicemail)

With VoiceCharm

Intake calls reaching voicemail0 (forwarded to the AI)
Revenue recovered/month+$17,850
After-hours intakeAI asks your questions
Lead details after a missed callEmailed after each call
VoiceCharm cost$149/mo

ROI Calculation

Assumptions

Calls per day12
Current missed call rate45%
Assumed job value$5,000 (avg case value)
Working days per month22
Share of answered calls that become a job30%
Share of at-risk revenue won back10%
VoiceCharm pricing50¢ a minute, billed by the second, no monthly fee
VoiceCharm monthly cost$149/mo

What the Arithmetic Gives

Missed calls per month119 calls
Revenue at risk$178,500
Assumed won back$17,850 (10% of that)
Monthly gain$17,701 after VoiceCharm's $149
Twelve months of that$212,412
PaybackOne $5,000 case covers the month

Cumulative Gain in This Example

Month 1
Without VC
$0
With VC
+$17,701
Month 3
Without VC
$0
With VC
+$53,103
Month 6
Without VC
$0
With VC
+$106,206
Month 12
Without VC
$0
With VC
+$212,412

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